“Myth” is derived from the Greek word mythos, which can mean tale, or story, and that is essentially what a myth is: a story. For many, such a general definition proves to be of no real service, and some would add the qualification that a myth must be a “traditional” tale or story, one that has proved of so lasting a value that it is continually retold, through whatever medium the artist/storyteller chooses to employ.
IP innovation becomes real IP solutions
Innovation means doing something new that improves a product, process or service. Many innovations can be protected through intellectual property (IP) rights.
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